Franchising Business Term Paper Example | Topics and Well Written Essays - 1750 words

Franchising Business - Term Paper Example On the other hand a franchise is a business where the owners or the franchisers sell their business rights to third parties called franchisees. Some of the big franchises are McDonalds, UPS and Subway [Purvin, 2008]. While investing in a franchise, the franchisee is required first to pay a fee to acquire the rights to the business, training and equipment required for that franchise. This is in terms of an ongoing payment according to how they will agree. As it can either be monthly or even on a quarterly basis which is a percentage of the gross sales for the business. The franchiser will direct the franchisee on the way to open another replica franchise but will not have such rights or powers as would have had had he opened his own business. After the signing of the contract, the franchisee will go on and open up a replica of the operation of the franchise business, in the direction of the franchiser. The franchisee therefore, will not possess as much in terms of control over the bus iness operation as he/she would have over theirs, but may benefit from investing in an already-established brand. It is important to note that the franchiser does not only enjoy the right to dispose the products but also to use the processes that have already been set in place by the business or franchiser and therefore is required to keep the processes, the logo and also the signs and the uniforms. Though this is true, the franchisee is to remain independent owner of the business. To begin a franchise, it will be important for the franchiser to contact a franchise attorney who will assist in making a viable franchise decision. Franchising allows one to grow the business quickly due the simultaneous opening of several units. The franchisee needs to provide the operators with ongoing support even though he technically does not own the franchise in cases like the obtaining of finances and in finding the site locations for the franchises. The first franchises were actually started in t he 19th century and some of the world’s famous and fast growing businesses are franchises. These include the companies like the McDonalds. Types of franchises 1. Business to business service In this type, the managers and the retail side share some of the characteristics. The franchise manages the operations part but does the selling. Is out to handle the customers and to sign their contracts but not to handle the day in the day out operations like receiving phone calls some of these like that of consultants can actually be done at home. 2. Retail franchise This involves itself with walk in retails services and therefore can sell the products of the company during the retail hours. This involves printing, food communication and fashion. These types of franchises need adequate staffing due to the many operations but they are owner operated. 3. Investment franchise In this franchise, a lot of capital is invested by the franchisee in the high cost franchise systems. The franchis ee operates this at arms length where a management team operates this on his behalf. The franchisee normally has a lot of experience in managing a large team. Examples of these are the restaurants and hotels. 4. Management franchise This is where the franchise is responsible of managing and coordinating the team of operatives and the

Role of MIS in Market Research Essay Example for Free

Role of MIS in Market Research Essay Introduction: The changing market environment has given rise to the needs of update information more than ever in the past. The markets have transformed to international from local. With the increase in the exposure to masses and increased geographical market coverage, the need of quick and up to date information has also increased. With the changing business environment the buyers are also changing. With the increasing incomes the buyers have become more selective. For a company to launch a new product it has become important to have the information from the buyer needs to buyer wants. On the other hand it is also important to have the knowledge of how to present the product in effective manner in order to reach the customer in an effective manner. With the changing business needs the new marketing techniques such as product differentiation, branding and advertising are also gaining immense importance. The successful product positioning and promotion is only possible if all the required information in this lieu is gathered and used in the right direction. In order to fulfil modern information needs, new information technologies have also been evolved. The information regarding the buyer preferences and behaviour plays an important part in helping the management to take important decisions regarding the product such as pricing, promotion, competition etc.   It is important for the company to establish a system in order to acquire a large amount of information for the marketing managers. â€Å"Competitive companies study their managers’ information needs and design marketing information systems (MIS) to meets these needs. A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyse, evaluate, and distribute needed, timely, and accurate information to marketing decision markers. To carry out their analysis, planning, implementation, and control responsibilities marketing managers need information about developments in the marketing environment. The role of the MIS is to assess the manager’s information needs, develop the needed information, and distribute that information in a timely fashion, the information is developed through internal company records, marketing intelligence activities, marketing research, and marketing decision support analysis.† (Kotler, 2000) An effective MIS will also help in enhancing the exposure level of the company from local market to national market. It is important for the company to design the MIS system in an effective manner. In most of the cases the companies lack information sophistication. Some of them collect a large amount of information but the data is not stored in a proper way to be handled easily. The MIS will help the company in understanding the customer’s perception, taste, needs and desires regarding the new product. Without the proper MIS the investment in the production and innovation will not be of any use. â€Å"The MIS represent a cross between what managers think they need, what managers really need, and what is economically feasible.† (Kotler, 2000) The MIS will provide support to the management in the areas of reduction of price risks, planning for an effective and cheap marketing strategy with technology assessment and development, particularly in evolving and popularising food product offered by the company. An effective Marketing information system can help in the company in motivating distributors, retailers, and other intermediaries to pass along important intelligence. Through the components of MIS the Company will able to collect information regarding order-to-payment cycle and sales reporting system. The mangers will be able to get the information about the developments in the marketing environment. The MIS will also assist the managers in collecting, analysing and reporting data relevant to the market situation. The decision support system will help the managers to take important marketing decisions by interpreting the gathered information. Hence MIS is the most important instrument without which the Company cannot market its product successfully in market. 1.Objectives: The main objective of the study is to find out the role of marketing information system in the effective and successful promotion of product of a company. Research Design: Research is a fact finding activity (Dominowski, 1980). The aim of primary research is to make known something previously unknown and to advance human knowledge by making it more certain or better fitting; the aim is discovery (Elias and Dunning, 1986). In this case it is required to find out the perceptions of the customers regarding the desert the Company is going to launch nation wide. The primary research design will provide a structure for the collection and analysis of data. A preference of research design reflects decisions about precedence will be given to a scope of dimension of the research process (Bryman, 2001).    Easterby-Smith et al (1997) identify three reasons why the exploration of philosophy may be significant with particular reference to research methodology: Firstly, it can help the researcher to refine and specify the research methods to be used in a study, that is, to clarify the overall research strategy to be used. This would include the type of evidence gathered and its origin, the way in which such evidence is interpreted, and how it helps to answer the research questions posed. Secondly, knowledge of research philosophy will enable and assist the researcher to evaluate different methodologies and methods and avoid inappropriate use and unnecessary work by identifying the limitations of particular approaches at an early stage. Thirdly, it may help the researcher to be creative and innovative in either selection or adaptation of methods that were previously outside his or her experience. Two views about the research process dominate the literature: positivism and phenomenology which have an important part to play in business and management research (Saunders, 2000). Positivism is founded on the belief that study of human behaviour should be conducted in the same way that as studies conducted in the natural sciences. On the other hand phenomenology is concerned with the understanding human behaviour from the participant’s own frame of reference (Hussey and Collis, 2003). Positivistic paradigm Phenomenological paradigm Tends to produce quantitative data Tends to produce qualitative data Uses large samples Uses small samples Concerned with hypothesis testing Concerned with generating theories Data is highly specific and precise Data is rich and subjective The location is artificial The location is natural Reliability is high Reliability is low Validity is low Validity is high Generalises from sample to population Generalises from one setting to another Figure 1: Features of the two main paradigms  (Hussey and Collis, 2003) The design to be used for this research would be the utilisation of the survey and interview questions in an electronic form which were sent to the respondents a couple of days before the formal computation of the results. We will conduct cross-sectional design which â€Å"entails the collection of data on more than one case and at a single point in time in order to collect a body of quantitative or quantifiable data in connection with two or more variables†(Bryman Bell 2003:48). The said design of research is indeed applicable for this study and would be able to provide the necessary details for the completion of the research. The reason behind this is the fact that the respondents themselves are capable of giving the necessary answer for the needed data in this case. Hence, the results of the study are expected to give accurate details for the research procedure. Data Collection – methodology:    It is better to use effective and authentic ways of research so that the investment of the management can prove fruitful. We will consider two research methods Interview Questionnaire Interviewing: Interviewing is a data collection method in which the researcher asks for information verbally from the respondents (Jennings, 2001). It is the way to access people’s perceptions, definitions, meaning, situation and construction of reality, where it involves discussing or questioning issues with people to collect data unlikely to be accessible using techniques such as questionnaires or observation (Punch, 1998). The interviewing research method can be successfully followed in this project. Generally speaking, an interview is a social interaction between two people, with one person gathering information from the other. The interaction is what differentiates the interview from the questionnaire, even when the questions posed are identical. Thus structured interviews give the researcher specific answers as opposed to narrative response to questions gathered from semi-structured in-depth interviews (Gubrium and Holstein, 2002). Structured interviews enable the interviewer to ask each respondent the same questions in the same way. A tightly control structured schedule of questions and format is used, very much like a questionnaire. Interviews must be well prepared and must have clear objectives for each interview. Interviews can be conducted after the team has established the topical areas to be covered in the interviews and after the lead investigator has reviewed with the board the objectives of the interviews and strategies for obtaining useful information. In many research situation permission requests should be received before the interview takes place. The interviewer should consider the length of the interview to cover his aims, normally between 15 minutes to an hour. Provide contact information of the interviewer and it must be determined who to interview, in what order, what interviewing techniques to employ and what method of record to use (Denscombe, 2003). The following aspects should be considered when defining a strategy for the interview (Mason, 1996): The questions should make sense and be meaningful to the interviewee. The questions should be related to the interviewee experiences based on what is already known about them. The interviewer must take care to be sensitive to the needs of the interviewee. The interviewer should be aware of the flow of the interview interaction by attempting to move seamlessly between topics and questions. The interviewer needs to focus on issues and topics that are relevant to the research problem and questions. Choosing interviews for this stage of this part of the research was in order to get as much information as possible from the few people that will be interviewed. Interview questions will be compiled from the existing literature and detailed in relation to the research topic, aim and objectives Questionnaires: In the questionnaires method of data collection the researcher can precisely obtain the information that he asks for and these information can be analysed in an easier way than if choosing another method. In addition to that questionnaires are not an expensive method of data collection, and they don’t take long time to fill in. On the other hand questionnaires have some disadvantages such as: they do not have a high response rate, the wording of the questions can cause bias to the client’s responses, and the questions might not be designed correctly, which will result in collecting unneeded answers   (McNamara, 1999). Choosing questionnaires for this step was due to the relatively large sample size that the researcher intends to include in his research, and for the cheap cost of this method comparing with other data collection methods. Effective sampling design: Sample is a subset or subgroup of the population, while the sample size is the actual number of subjects chosen as a sample to represent the population characteristics. Sampling is the process of selecting items from the population so that the sample characteristics can be generalised to the population (Jennings, 2001). Simple Random Sampling Design: In case of simple random sampling there is a higher expectation of each and every element of being selected from all the target population. Most of the surveys are aimed to get information about the inferences of target population. In the case of dairy products limited simple random sampling can serve the purpose well. Since it is the case of desert, which can be liked by all the customers from different social, economical, and age groups. There are not any specifications regarding age, sex, social and ethical point of view. It has been found that Probability sampling, for instance simple random sampling can provide more is more competent results than that of non-probability sampling designs. The simple random sampling has also some drawbacks attached to it. In case of random sampling if the population does not reflect the correct representation of the target population the results will not serve the purpose of survey. It is possible to select the non-representing population because as we know that in the case of random sampling design each and every sample has an equal chance of being selected. So it can be stated that probability sampling is more effective in presenting more accurate results than that of non-probability sampling. Although in some situations simple random sampling is not also feasible. Additional survey sampling designs are also required to find the most correct results. To guarantee the representativeness of the sample, the researcher must make sure that it is random. In random sampling all members of the population have an equal chance of being included in the sample (Veal, 1997). In qualitative research sample size are in general small, thus probability theory and notions of statistical representativeness do not apply. The sample might choose to encapsulate a range of characteristics relevant to the subject under study, or provide a detailed view of behaviour, events or experiences that are seen in the wider population (McGivern, 2003). Another way of sampling the population is to use stratified random sampling design in order to avoid the complications regarding the large-scale sampling. In the case of stratified sampling the samples are chosen as the representatives of different subgroups from the target population. It should be kept in mind that all the participants are chosen in a way that they effectively represent the subgroups. If the stratified sampling is effectively undertaken it can find out more competent inferences than that of simple random sampling. In order to get a deeper insight of the population subgroups within a target population that are likely to have similarities –attitudes or tastes– within a stratum but differences among strata, stratified sampling is the best choice. (Brightman, Schneider, 1994) In the case of surveying customers needs for Dairy products Limited to introduce new product focus group samples can be divided into different strata regarding their age, tastes, income and class. Selecting Stratified Random Sample: The first step in the process of selecting a stratified random sample is to determine the total size of sample population. In case of Dairy products limited the sample size will be larger. In order to achieve the inferences about the tastes, choice and economic inferences focus groups should be undertaken at all the local outlets of Dairy products limited. The large sample size will decrease the margin of error although costly. In this lieu it is the decision of management to keep a balance in precision and cost. Secondly, the sample size with in a stratum is determined. There are several factors, which determine the sample size in each stratum. These factors also effect the results acquired by the allocation of sample population in different strata. The factors are as follows: Total sample size in each stratum; The degree of variability in different stratums. The cost of obtaining observations from each stratum. â€Å"Use proportional allocation sampling when sampling costs are the same for all strata and when all strata exhibit the same variability.† (Brightman Schneider, 1996) As discussed above stratified random sampling is effective in providing the accurate precise estimates than simple random sampling regarding the population but the case can be reverse if the target population is not correctly stratified. â€Å"Stratifying works best when the variability of the variable of interest is low within each stratum and high between different strata.† (Brightman Schneider, 1996) For the purpose of this survey we will use stratified random sampling in order to gain knowledge about the different factors effecting the tastes of the customers. This way the author is able to narrow down the results easier than handling the sample population from a bigger scope of computations. The results are merely based upon the journals done by other researchers and their comparison with the results of this study’s completion. The Variables:   Ã‚  Ã‚  Ã‚   The questionnaires shall be expected to give exact results regarding the satisfaction that the consumers or the clients receive from the provided services. This way, the variable which includes the satisfaction level of the client and the performance capabilities of the company providing the services are to be evaluated through the questionnaire and interview results. Data Analysis: On their own, data are rarely used in their original form. Through the process of data analysis, value is added to the data to turn them into information. It is information rather than data which users especially policy and decision-makers are interested in (Uganda bureau of statistics, 2005). However this will be a very sensitive and critical stage in my research process as misinterpretation or over-interpretation is always a potential risk.   Ã‚  Ã‚  Ã‚   The process of data analysis in this research will include the following steps: Indicate the date of the questionnaires. Who completed them, and the number of returns? Categorise the data collected. This can be done according to gender, origin, age etc. Reading through the questionnaires and interviews carefully and coding them after the event in relation to the types of answers, themes and issues, and then  categorising of response (keeping a note of what the codes refer to). Then by asking some questions like what are the answers that keep repeating, what are the deviations from these answers, and Are there themes emerging? Contradictions? Then it would be possible to draw some relative generalisations. Timetable and Budget The research will be finished in three months starting on 1st April and ending on 1st July. In the following month, I would carry out the plan and I hope that some improvement would be made in holiday in particular. We think that the earlier the research finishes the better, so that one could take action earlier. Time table Week Tasks   1 Project start meeting , identification of   research problem 2 Research design 3 Interview preparation 4 Start interview 5   Interview in process 6 design   and agree questionnaires 7 Identify respondents email addresses   and send questionnaires 8-9 Analysis of interview data and write up 10-11 Questionnaires analysis 12-13 Prepare final report, informal discussion of findings 13-14 Delivery of   summary report and presentation, Follow-up queries references: Bryman A., and Bell. E., (2003) business research methods 1st ed.  Ã‚   OXFORD Donald r.    Bryman, A., (2001). Social research methods. Oxford, Oxford University Press. Brightman, H., Schneider, H., (1994). Statistics for Business Problem Solving, (2nd ed.). SouthWestern Publishing Co., Ohio. Denscombe, M. 2003. The good research guide: for small-scale research project.   2nd ed. Maidenhead: Open University Press Dominowski, R.L., (1980). Introduction to logic, 6th ed., New York: Macmillan. Elias, N., and Dunning, E., (1986). Quest for excitement: Sport and leisure in the civilising process, oxford: Basil Blackwell. Gubrium, J.F., and Holstein, J. A., (2002). Handbook of interview research, Thousand Oaks, CA: Sage Publications. Jennings, G. (2001). Tourism research, Milton, Qld.: Wiley Australia Kotler, P., (2000). Marketing Management, Millenium Edition, Prentice Hall, United States. Mason, J., (1996). Qualitative researching, Thousand Oaks, CA: Sage Publications, Inc. McGivern Yvonne, (2006). The Practice of Market and Social Research. 2nd ed. Prentice Hall. McGivern, Y. (2003). The practice of market and social research: an introduction. Harlow: Financial Times Prentice Hall Stallings, W. Slyke, Richard, V., (1998). Business Data Communications. 3rd ed. Prentice Hall Punch K. (1998). Introduction to social research: quantitative and qualitative approaches.   London: SAGE Veal, A. J., (1997). Research methods for leisure and tourism: A practical guide, 2nd ed., London: Pitman Publishing.

A Kinder Reader Essay -- Essays Papers

A Kinder Reader When one thinks of stories that improve us as human beings, Aesop’s Fables comes to mind, not the dark, dank, heroin‑laced world of Mohsin Hamid’s Moth Smoke. But, reading is like fashion, and one man’s cherished plaid pants are another man’s horror. Not all fiction can directly dole out moral advice, such as Jane Austen’s warnings about the dangers of hasty judgment in Pride and Prejudice, but almost all fiction can proffer tales that at the very least expand our range of vision. Moth Smoke brings us, its intended American audience, into the foreign world of modern day Pakistan. The protagonist, Daru, is recently unemployed, in love with his best friend’s wife and cultivating a small heroin addiction. Hamid puts the readers front and center of this foreign world by making them the judges of Daru. To step out of your surroundings, even if only for 245 pages, changes you, makes you unable to step back into the exact mold of a form er self you left behind. Your borders have shifted, been expanded, even if only by a fraction. Terry Eagleton brings these ideas to light in his book, Literary Theory, when he extrapolates on what it means to become a â€Å"better† person—a transformation in which, liberal humanists would argue, literature plays a part.1 At first glance Moth Smoke appears to be a novel left out of the running for this transformative seal of approval. How can a reader be morally transformed by a story that does not teach one how to â€Å"love thy neighbor† but rather the finer details of how to roll a joint while driving? But, after only a few pages Moth Smoke becomes a crash course in moral complexity, throwing readers head‑first into uncomfortable situations and then forcing them to make a... ...y sympathetic. So the box is wide. The crime is violent and despicable: the needless killing of a boy. So the box is long. And the defense invokes a grand conspiracy, corruption, which is particularly resonant these days. So the box is tall† (38). Professor Superb’s dimensions of the box serve as a tangible example of the judgment the reader must make. In each direction, on every axis of the box is a different, but equally valid, moral decision to be made. Transformative literature such as Moth Smoke forces its readers to expand their empathy in order to make such decisions with clarity and conviction. Notes 1. Terry Eagleton, Literary Theory (Minneapolis: University of Minnesota Press, 1983). 2. All references in the text are to Mohsin Hamid, Moth Smoke (New York: Picador USA, 2000). 3. Eagleton, 210. 4. Eagleton, 208. 5. Eagleton, 208.

How effectively does Shakespeare use scene 1 Essay

‘A pair of star-crossed lovers take their life’ this immediately tells the audience the tragic fate of the ‘lovers’ mentioned in the first 6lines of the prologue. Warning the audience of the sorrow and heartbreak that the play will lead to. Shakespeare’s ‘Romeo and Juliet’ is based on the hatred between two families, the Montague’s and The Capulet’s and how their anger and passion towards each other lead to the death of a beloved child from each family. Shakespeare uses Act 1, scene1 to introduce many of the main themes that appear throughout the play, these main themes are; Disorder, fate, light and Darkness, love and passion. Using this prologue Shakespeare is able to tell the audience the entire story line without them even watching the play. The line of the prologue beginning ‘A pair of star-crossed lover†¦. ‘ tells the audience straight away of the fate of the two characters involved. This set the scene for an inevitable ending whilst warning the audience what to expect, this is also back up throughout the play because as soon as one good thing beings disasters follows closely behind. Using prologues at the beginning of his plays, Shakespeare was able to capture and engage the audience’s attention and quieten them down before any of the main characters are introduced. The takes place in the form of a sonnet, this would have contained the classic characteristics of love poetry, this would have been a very successful way to introduce the play because not only would it have captured the audience’s attention and quietened them down, but Shakespeare would have used this prologue to give the audience vital information that they would have needed to understand the rest of the play. Shakespeare would have also been able to give the audience some idea of what to expect throughout the rest of the play. This was very effective as it used tight rhythm and rhyme designed to draw the audience in. The prologue at the beginning of ‘Romeo and Juliet’ beings ‘ Two House-holds, both alike in dignity, in fair Verona (where we lay our scene)’ and continues â€Å"Whose misadventured piteous overthrows, Do with their death bury their parents strife†¦ † so in these two short lines Shakespeare has told his audience who the characters are going to be and where the play is set. ‘Romeo and Juliet’ is set in Verona, Italy. Shakespeare chose this location because in the 16th century, Italy was regarded as a beautiful country, known for it wealth and romance, using these images and scene he had created in his head Shakespeare thought Verona would be the perfect place for ‘extravagant lovers’ Verona was one of the 4 most important states in Italy. Each of these states has its own ruler; these rulers would have been very competitive, trying to gain superiority over others. Shakespeare used this key theme in the play ‘Romeo and Juliet’ in the form of the Prince. The ‘Prince’ would have ruled the state and overseen all activities that take place, this would include quarrelling and feuding between any families that live in the state. Shakespeare picked this up in his version of ‘Romeo and Juliet’ making the Prince the ruler and the Montague’s and the Capulet’s the two feuding families. Shakespeare’s ‘Romeo and Juliet’ was not a piece of William Shakespeare’s direct work; he had based all the ideas and storylines on a book he had read by Arthur Brooke, entitled ‘ The Tragic History and Romeus and Juliet’ written in 1562. The History of this particular story goes back even further, to a Greek author names Xenophon. Whilst re-writing this particular storyline Shakespeare decided he was writing the play for different reasons to the ones Brook had used. Arthur Brook wrote the poem to ‘warn young people of the dangers of physical attraction’ Shakespeare wrote his version because he was ‘more interested in considering the validity of true love’. Although Shakespeare had ‘copied’ the story from two other people he had changed it and added pieces to make it his own. For example, Marcutio, Benvolio and the nurse were not featured in Xenophon version or Arthur Brook’s version. Shakespeare had to do this because his audience would have known the original storyline and may have thought of Shakespeare as a fake, audience’s in this time period would not have ‘held back’ if they did not like the play they were being shown they would leave and cause havoc in the theatre. Not only did Shakespeare add characters, he added little parts of scenes to give the play more of an impact and reinforce the storyline. For example he added; a street fight, domestic scenes of food preparation, an incident with the musicians, Tybalt’s challenge to Romeo and the killing of Paris in Act5 scene 3. Act 1, Scene 1 opens with Capulet servants, Sampson and Gregory talking aggressively and violently in a busy market place looking for trouble, â€Å"†¦ and therefore women being the weaker vessels are ever thrust to the wall, therefore I will push Montague’s men from the wall, and thrust his maids to the wall†. The two servants them speak of the hatred and bitterness between to two families whilst discussing violent and crude images. This section also represents the high-lightered issue of violence, which occurs in different sections of the play. Not only is this section crude and vulgar, it shows how violent these men maybe towards women and man. It’s not long before a servant from the Montague family enters the scene, an argument sparks and the two ‘sides’ are soon shouting at each other. This shows the audience of the loyalty that the servants have towards their households. When the argument/ fight continue the audience are shown that everyone is willing to put their life on the line for the sake of their family name. This is also observed later on in the play when Romeo and Juliet realise for the first time they are from 2 different, arguing families. This argument prepares the audience for other quarrels and brawls further on in the play. â€Å"What, drawn and talk peace? I hate the word, As I hate hell, all Montague’s, and thee. Have at thee, coward† this particular dialogue spoken by Tybalt not only reflects the aggressiveness of his personality but tell the audience of the hate and bitterness between the two families. Shortly following these events Benvolio enters, † Part, fools! Put up you swords, you know not what you do† this shows the audience the peacekeeper in the play, the man that attempts to separate the two families and stop the brewing fight/argument. When this does not work Lord and Lady Capulet enter, followed by Lord and Lady Montague. Both the Capulet and Montague Lords want to join in the fight but are stopped by their wives, who tell them that they are too old. As the wives hold the pair back the Prince enters with his ‘men’. The Prince is seen as the figure of authority in the play; the person who controls all problems and is seen as someone who is capable of sorting out any feuding and arguments. He uses this ‘power’ in a long speech where he talks of past quarrels between the Montague’s and the Capulet’s and how it cannot continue. He does this to tell his audience that these ‘arguments’ are not a one off thing and happen regularly disrupting the people of Verona. The two families recognise the figure of authority and part, this shows the audience that the Prince is superior to all other characters. The Prince continues, † If ever you disturb our streets again, your lives shall pay the forfeit of the peace† this is the only time that the Prince is seen as a threatening figure in the play, warning all members of the Capulet and the Montague household that if ever a fight breaks out again someone will pay the price with their life. The Princes language in this section is firm but at the same time, Shakespeare makes sure his audience wont view him as a threat to any of the other characters although he is. The Prince speaks in blank verse, to show he is superior and powerful and emphasises his intelligence. All the characters understand the Princes speech, but Romeo goes on the break the rule and is later banished from Verona although Romeo himself is not present when the fighting breaks out. This separates him from the rest of the characters making him seem detached from the families feuding and willing to carry on with his life without starting trouble every time he sees a member of the Capulet household. The scene continues, the Montague’s leave with the Prince and the Capulet’s are instructed to return to their homes, Montague, Lady Montague and Benvolio are left in the market place, here a conversation takes place about Romeo and how he seems withdrawn from all goings on. Benvolio is asked to investigate into why Romeo is behaving like this and the rest of the Montague’s leave. This is the first time the audience are introduced to Romeo when he begins his conversation with Benvolio. This is where the themes of love and passion are brought into the play. † With Cupid’s arrow, she hath Dian’s wit; And in strong proof of chastity well armed, From Love’s weak childish bow she lives uncharmed† Romeo is speaking in verse to tell the audience about his love for Rosaline but Benvolio is not convinced that Romeo is actually in love, Romeo complains because the woman he claims to love will not marry nor love him back. Benvolio tells Romeo that other women will come along and he should try hard to forget about her, Romeo listens to this although really he is not convinced. Romeo uses and elaborate way of speaking â€Å"†¦ Why then, O brawling love, O loving hate, O any thing of nothing first create! † but this indicates to the audience his emotions are artificial, not coming from the heart. The audience would now know that Romeo is truly infatuated with Rosalind and that it was not just a fling or something he wasn’t taking seriously. Throughout Romeo’s long speech to Benvolio he uses many oxymorons to emphasise what he thinks he is feeling. â€Å"Loving hate† and â€Å"cold fire† are perfect examples of when Romeo confuses himself with the overwhelming emotions he claims to have. The line â€Å"love sickness,† indicates to the audience that Romeo is almost infected with love for Rosaline and this may not be such a good thing. This would be showing the audience that love can to do terrible things to normal people, confusing the mind and turning and normal life chaotic. The light and Dark imagery is shown in the speech between Benvolio and Romeo but this is not mentioned until the audience is introduced to Juliet, Juliet is seen to be the light and Rosaline is seen to be the darkness that fills and confuses Romeo’s heart. This is where Shakespeare cleverly uses imagery to represent the two female characters in Romeo’s point of view. The other themes are continued throughout the play, from when Romeo and Juliet meet to when the both die together in the chapel of rest, where Juliet’s body has been placed. The theme of love however is resisted in Act 1 scene 5, when Romeo and Juliet fall in love and know they shouldn’t. The idea of courtly love is present through most of this scene, although Romeo and Juliet are not experiences this, the theme and ides is the same. The idea of courtly love originally came from a European tradition from the middle ages but still known in Elizabethan times. This was basically a set of rules/ expectations of people who fall in love. These rules stated a number of things this included â€Å"her coldness inflames the passion. He is consumed with melancholy and makes up verses about love† this is present in Romeo and Juliet towards the end when Romeo is desperate to see Juliet and in his last hours makes up several verses to calm himself and prepare himself to meet his wife, Juliet in heaven. The idea of marriage also originated in Europe and is also present in the play, this theme is only mentioned by Capulet once, when he is talking to Paris about his arranged marriage to Juliet. Juliet was pleased and honoured to have been asked to marry Paris until she meet Romeo, this is when she began to resent the arranged marriage. Capulet tells Paris the way to win his daughters heart, the themes of love and passion, light and dark and violence are continued throughout. Shakespeare very cleverly uses Act 1 Scene 1 to introduce these theme either through the prologue, what the first characters say or the actions and imagery that are used. Shakespeare was able to take all of this into account and still produce his own version of Brooks poem â€Å"The Tragic History and Romeus and Juliet.

Edgar Allen Poe’s Essay

From the very first line written in the â€Å"Cask Of Amontillado†; â€Å"The thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult I vowed revenge. † We are thrust into a ride, much like one you might find at the amusement park or the carnival, with the distinct difference that although this ride is in fact on rails, how it will affect us and how we will interpret the events during is completely up to us. Edgar Allan Poe does a remarkable job of employing several psychological techniques in his short story † The cask of Amontillado † , but I will only focus on one, which even by today’s standards is flawless. The technique is the mystery. Who is Fortunato? What has he done to Montresor that has caused so much emotional and psychological damage? Obviously the answers to these questions will elude and intrigue the audience. So we are instantly on the hook. To find the answers to these questions we must avert more of our attention and interest to the piece at hand. Poe, now with our utmost and full attention, begins to plunge us into the mind of his protagonist. Not so by simply introducing us to Montresor but instead by showing us his actions, his thoughts, his mannerisms. He accomplishes this by exposing us to Fortunato and the conversations between them that will ensue. On the surface Montresor seems like a normal man with no ill will. Although quickly we begin to learn otherwise. † My dear Fortunato, you are luckily met. How remarkably well you are looking today. So begins the series of dialogues Song 2 and conversations that would appear to be like any other had by two good friends. At first Montresor is nothing but amicable, he compliments his good friends on his looks, dress and even praises his good taste and reputation. † And yet some fools will have it that his taste is a match for your own. † The audience now fully engaged in the story though the methods of mystery, curiosity and perhaps even endearment or empathy f or Fortunato continue to delve deeper into the event unfolding before our very eyes. Just as the protagonist and the antagonist begin to descend upon the catacombs and the halls of the Montresors manor, so does the conversation and the dialogue taking place between them. † We will go back; your health is precious. you are rich, respected, admired , beloved; you are happy, as once I was. You are a man to be missed. For me it is no matter. † We are now beginning to be exposed more openly to the sociopathic ways of our protagonist; Montresor. Willingly and cheerfully guiding our poor and still at the moment helpless, Fortunato , as he is still under the spell of Montresor. When we finally arrive to the depths of the catacombs the reader is now aware that some horrible event is bound to ensure, but the conversation and the presentation made by the writer has now fully invaded the reader. Little by little inch by inch as we descended down through the catacombs, we have been made more anxious, more uncomfortable. Now all the built up tension that has been gathering is ripe for the telling. † Pass your hand † Is the cue that signals the reader. We are here, this is where our journey has been leading you, here is the end. Over the wall; you cannot help feeling the nitre. † It is then that Poe unleashes his â€Å"Single effect† all done with a fine attention to detail. The message is clear. you are now here, you will go nowhere, this is where you will rest. Presumably after achieving his single effect the reader will sense a series of emotional responses; ranging from fear to terror to relief. Relief that the built up tension and anx iety has now been released. The ride has finally come to an end and it is now time to go home and think upon the emotions you have felt here today.

Free Essays on My Worst Experience In Life

The worse experience of my life is when I was in San Diego at my apartment. Suddenly, I got a phone call from an old friend name Sally Kim. In a nervous voice she said â€Å"Hey Sue, your brother got shot. I thought you should know.† Once I heard that, I hung up with her. I called my boyfriend Jason and told him what I found out. I was screaming at Jason, telling him to get here as soon as possible, so he picked me up to head back to Cerritos to find out what had happened. I arrived at my house. The house was empty. It was so quiet that it seemed like you could hear wind whistling through my house. I had no clue what to do but worry and I couldn’t sleep at that time. I stayed up watching television waiting for my parent’s arrival. Finally my parents arrived around 6:30 am. I jumped right up off my feet and I started to cry and asked, â€Å"What happened, tell me every little thing.† My mom started to cry I gave her a big hug cause I really di dn’t know what to say. I was s! cared myself. Well what happened was that my brother and my cousins were playing video games, socializing, casual drinking and watching television in the garage. They had to leave my house early because it was a school night and my mom doesn’t like it when they stay at my house late. Therefore they left my house between 12 am to 2 am. All of sudden they all see a car - a car that turned off there head lights driving real fast through the residential area. Once they saw the car turn off their headlights with an instinct they new they had to drop and cover. The gun shots were super loud that it woke the neighbors up but not all of them, just a few which came out and stare. No one helped at all but watch. They all just stood there watching my mother run out of the house with fear in her eyes believing my brother Wilson is gone, she was crying her eyes out. When my mom came out of the house she was screaming the top of her lungs she found ... Free Essays on My Worst Experience In Life Free Essays on My Worst Experience In Life The worse experience of my life is when I was in San Diego at my apartment. Suddenly, I got a phone call from an old friend name Sally Kim. In a nervous voice she said â€Å"Hey Sue, your brother got shot. I thought you should know.† Once I heard that, I hung up with her. I called my boyfriend Jason and told him what I found out. I was screaming at Jason, telling him to get here as soon as possible, so he picked me up to head back to Cerritos to find out what had happened. I arrived at my house. The house was empty. It was so quiet that it seemed like you could hear wind whistling through my house. I had no clue what to do but worry and I couldn’t sleep at that time. I stayed up watching television waiting for my parent’s arrival. Finally my parents arrived around 6:30 am. I jumped right up off my feet and I started to cry and asked, â€Å"What happened, tell me every little thing.† My mom started to cry I gave her a big hug cause I really di dn’t know what to say. I was s! cared myself. Well what happened was that my brother and my cousins were playing video games, socializing, casual drinking and watching television in the garage. They had to leave my house early because it was a school night and my mom doesn’t like it when they stay at my house late. Therefore they left my house between 12 am to 2 am. All of sudden they all see a car - a car that turned off there head lights driving real fast through the residential area. Once they saw the car turn off their headlights with an instinct they new they had to drop and cover. The gun shots were super loud that it woke the neighbors up but not all of them, just a few which came out and stare. No one helped at all but watch. They all just stood there watching my mother run out of the house with fear in her eyes believing my brother Wilson is gone, she was crying her eyes out. When my mom came out of the house she was screaming the top of her lungs she found ...

buy custom Cultural Shock essay

buy custom Cultural Shock essay Cultural shock is neither a medical condition nor a clinical term but the concept is a merely a common way of describing the nervous and confusing feelings that an individual may experience if they leave a familiar environment or culture for some other different and new culture/ living conditions (Kingsley, 2009). Moving to a new location exposes people to a lot of changes which can be stimulating and exciting, however it can be at times overwhelming as one may feel frustrated, sad, and anxious and wish for going back home. Adjusting to new culture is often difficult due to new people having grown up with different beliefs and values hence their topics of discussion, their modes of expression and how they prioritize various ideas may be unusual to the visitor. This concept is related to health because it is simply the psychological disorientation among people in new environments and negatively impacts the psychological health of an individual. It closely relates an individuals psychology to emotional response associated with it and leads to stress. There is normally emotional discomfort and psychological confusion that result to immense psychological stress with symptoms such as anxiety, depression, and a helplessness feeling. It is this psychological disorientation that links it to health (Xia, 2009). Analyze and Discuss the Concept of Cultural Shock. Causes of cultural shock. As already discussed above, cultural shock is brought about by a change in cultural environment that could a result of going oversees to visit friends, as a tourist, to study, occupation among other reasons. The concept of culture is vague because it encompasses a lot of things such as customs, traditions, values, sight, sound, smell and thinking manner which are frequently different from one country to another. Communication is very important and its modes also vary from one society to another, for instance the use of non-verbal language like facial expression and body language is quite different in most parts of the world and could also aggravate the culture shock (Na, 2009). Most importantly it should be noted that all may encounter culture shock when exposed to circumstances different from their previous cultural situations. Symptoms of cultural shock. Although all people undergo culture shock when they travel abroad, the rate of reactions greatly varies among them. There are those who experience much less reactions and others much stronger. This is manifested through various symptoms similar to some medical conditions suh as depression although it is not one because it does not last for ever. The symptoms include: melancholy, sadness and loneliness, being preoccupied with health (multiple system grievances), a desire to sleep too little or too much (insomnia), temperament changes with sometimes feeling vulnerable and powerless (Kingsley, 2009). Some people feel angry, irritated and unwilling to interact with other people. Loss of identity is quite often as one feels out of place and insecure, inability of solving simple problems is also associated with this. Most people also experience lack of confidence, development of obsessions, stereotypes concerning the new culture and longing to go back home. The symptoms are not limited to this list only as there are a couple others. Stages of cultural shock. According to psychologists, there are four main stages of cultural shock. The first one is the honeymoon (tourist) phase which lasts for about six initial months and the visitor usually is excited about the new place. Secondly it is the emptiness (rejection) phase where the visitor starts having problems with transport, food and communication and they start feel like people no longer care for them (Na, 2009). The conformist phase follows which is characterized by understanding the values and ideals of the new culture with a new feeling of pleasure and humor. Finally there is the assimilation (complete adjustment) phase the foreigners accept drinks, food, customs and habits of the host country and may prefer some things here to their own country. Minimizing the Cultural shock. Kingsley (2009) observes that there are various ways that individuals can use to minimize cultural shock including moving as a group, learning about the new culture prior to the visit, having a positive attitude towards the move, settling as quick as possible, being open to new ways, being patient, developing a hobby, learning things like language and local cooking, sustain contact with your home country, mounting contact with the new culture among other things. These are some of the various ways that one can use to confront impediments in the new environment. Reflection on implications of the link between health and the concept of cultural shock for you as a health professional The concept of cultural shock can have a devastating effect on the psychological health of the visitor. My concern is majorly on the negative impact cultural shock brings about. I have witnessed many cases of stress being brought about by the shock because when iindividuals experience a new culture and consequently the cultural shock, unfamiliarity and variation affects their own psychological changes and participation in a cultural surrounding. According to Xia (2009), the involved psychological uncertainty and emotional distress results to immense levels of psychological stress as already mentioned earlier in the discussion. My important observation is that the negative effect of cultural shock on psychology of an individual in many occasions manifests through a huge and diverse set of symptoms even though not all people will encounter all of them but at least part of them. As I already stated earlier on, the main symptoms may be illustrated as helplessness, anxiety and depression (Xia, 2009). The accumulation of the feeling of helplessness, anxiety and depression will increase the extent and degree of psychological incomprehension making it deeper and deeper hence making it difficult for someone to pay attention and learn the new culture. Additionally, the psychological disorientation can inhibit peoples capability to make decisions and solve problems and greatly reduces the morale to the new surrounding. My additional observation is that when individuals fail to overcome cultural shock symptoms, their probability of becoming hostile to the citizens of the host country is very high. This leads to what I prefer calling handicap of interpersonal relationship. It is therefore important for all people who might experience cultural shock to employ various ways available for dealing with helplessness feelings, anxiety and depression. It is therefore my humble appeal to all those who may have plans of traveling abroad to make a lot preparations to reduce the impact of cultural shock (Xia, 2009). Conclusion Due to cultural diversity as a result of globalization, cultural shock is becoming very common through the world. The differences in culture result of unfamiliarity whenever one encounter new culture and consequently there is an occurrence of psychological stress for instance feeling of helplessness, anxiety and stress. This discussion has helped me to learn many things concerning cultural shock, more particular: what the concept really means, its relationship with health, the symptoms linked with, stages it undergoes and most important how to overcome it. I have also come understand that is very important to try and learn cultures of other countries because in this era where the world has become a global village, you never know what will happen next. Buy custom Cultural Shock essay